In an industry where your paycheck is only as big as your sales, creative marketing is integral to success. Mailers are a great tool to draw attention to your brand and spread the word about your services. Glossy, easy-to-read, custom real estate postcards from Sendsations offer all of your info at a client’s fingertips. With a few key tweaks, you can make your marketing assets work in your favor.
Include a Photo
You’ve undoubtedly thought a great deal about the headshot that will serve as the face of your brand. You want to look friendly, capable and approachable while also creating the feeling of familiarity with potential clients. While this photo belongs on your website and online listings, it should also be featured heavily in any marketing pushes you create. A Sendsations postcard will feature your face on both sides so that you can speak for your brand from every angle.
Add Your Tagline
A call to action is a great tool to encourage homeowners and home seekers to secure your services. Traditionally, this would be a sentence long and is often relatively generic, shooting for content rather than language. The addition of a tagline to this section of your custom real estate postcards helps to sell the concept of your brand further. The best part is that once you come up with this text, you can use it time and time again on all of your materials.
Add the Right Promotional Content
A postcard is relatively small, and it’s important to take advantage by promoting social media channels, your website, unique listings and upcoming events. Consider which of these facets are the most successful and be sure to promote items that make sense. It’s a good idea to re-evaluate this list every time you create a new postcard to ensure you’re using your tools to your advantage.
The purpose of your custom real estate postcards is brand recognition. By creating a product that uniquely touts your name and face, you’re telling customers who you are and inviting them to give you a call.