How Real Estate Postcards Can Improve Direct Mailing Strategy

wordpress

In order to enhance your real estate marketing strategy, you should really consider a direct mailing option. This is when you work with the United States Postal Service in order to send postcards to a specific area. Your postcards end up in the mailboxes of potential clients, and you may end up reaching people who would not have heard of you otherwise. With the assistance of Sendsations postcard campaigns, you can grow your business and make a name for yourself within the community.

There are a few things to take care of before implementing this marketing strategy. First, you want to design your postcard. You need something that is going to catch people’s attention so that they actually read it instead of tossing it in the junk mail pile. It is a good idea to include a picture of yourself, and it can even be advantageous to include pictures of a couple houses you have sold in the past. Showing your past work is essential for effective real estate marketing. Finally, you want to ensure a good amount of information is presented. Make sure to include a way to get in touch with you and anything else that would be pertinent.

After your postcards are designed, you need to select a route. You do not want to indiscriminately select neighborhoods because you could waste money targeting areas that clearly have no interest in your services. You can collect information about certain neighborhoods such as average income level and average age. This is beneficial if you only sell houses within a certain price range. You can select the ideal route so that your money is being spent wisely.

Good real estate marketing can take a little time to figure out, but once you nail it down, your business can start growing steadily. Beautiful, well-designed postcards will assist you greatly in that endeavor.

How to Create Standout Real Estate Business Cards

real_estate_postcards

 

In business, you’ll see a lot of business cards getting passed around. You might even have a pile that you never look at simply because they are the humdrum standard cards you receive every day. How can you make your real estate business cards stand out? The following are a few ideas that might make yours the talk of the office.

One of the first things you can do is realize that less is more in the case of business cards. If your card is bogged down with too much information, it becomes cluttered and your current and potential business associates could be less likely to seek out the important information hidden within the clutter. Of course you’ll need the essential information such as your business name, personal name and contact information, but anything more than that should be extremely pertinent so it doesn’t feel messy.

Another thing to do is get creative with your picture. You can probably imagine right now what most realtor’s pictures look like on their real estate business cards. Make yours more unique. Have your picture taken with something related to your niche in the background. Have someone draw a caricature of you. Sendsations offers a variety of layout options so you can showcase your creative photo.

Finally, make your cards easy to find in a pile. You can do this by making them shaped differently or by having them printed on a different type of paper. With an interesting texture or color, they’ll be a lot easier to pull from a pile of generic cards.

As you can see, there are some things you can do to make your real estate business cards stand out. You don’t have to print the same type of cards your business associates have. Instead, only include the essential information, get creative with your photo and have the cards printed on an interesting type of paper.  One company that provides Real estate business cards is Sendsations.

Appeal to Your Clients With Recipe Postcards for Realtors

recipe postcards 3
Everyone loves a good recipe, and when it comes in the mail, it can be quite the convenience. As a realtor, you are probably looking for new ways to appeal to your current clients and reach out to new clients. Recipe postcards for realtors could make a difference in your business. The following are some ways to use a great recipe to reach out to prospective homebuyers and sellers.

Adding a recipe to your postcard is a great way to say “welcome home” to clients who you have recently helped to purchase a new home. In the hustle and bustle of their move, they may have forgotten that you were there every step of the way to ensure the transaction was as smooth and fair as possible. When they get that recipe card in the mail, they could feel even more that you take time to make every deal personal. It’s a great housewarming idea, and when they put the card on the fridge, it will make a great conversation piece for when they have company over to show off the house. That’s a great marketing tool for your realty company.

If you have current or prospective clients who have not taken the plunge yet into home buying or selling, recipe postcards for realtors could help there too. Everyone loves a gift, and a recipe card is a simple one. You could include a phrase that says something like, “Our company is your perfect mortgage recipe” to tie in what you are trying to do. Every time they pull out the card to make the recipe, they’ll remember your business and will reconsider home buying or selling over and over again.

As a realtor, it’s imperative that you find creative ways to reach out to your clients. Recipe postcards for realtors are creative, fun and useful. If you’re ready to really make an impression, you may want to give a recipe postcard a try.

Think Outside the Box With Postcards

mortgage postcards 1
Being a realtor can bring a lot of joy to your life. There is nothing quite like the feeling of helping a young family find their dream home. While it is true that there are plenty of perks that come with working in the real estate industry, there are also many frustrations that you will encounter. Marketing, for example, can often be a huge pain in the neck to try to deal with. You can go the traditional route of using your face and information on bus advertisements, bench advertisements and similar surfaces, or, you can try something unique. Real estate postcard marketing is a fantastic way to think outside the box and make a lasting impression on those you are trying to connect with.

Instead of simply mailing out a postcard with your information on it, there is an added twist. Real estate postcard marketing allows your potential customers to be impressed before they realize that they are looking at an ad. This is due to the fact that each postcard is customized with unique and interesting information that is not directly associated with real estate. On one side of the postcard will be your name and contact information, and the other can have tantalizing recipes, exciting gardening tips, facts about wild animals and lots more. This additional information will limit the chances of your postcard going right in the trash. The longer the postcard lingers in a home, the more likely it is that you will get a call in regards to your services.

Real estate postcard marketing can be an exciting way for you to rethink the way you promote your business. There are many different options in regards to what you can showcase on your postcards, so be sure to take your time and look over all of the choices that await you. Maybe they aren’t ready to sell their current home or buy a new house this month, but if you’re consistent and send valuable information, when they need a realtor, you’re going to be at the top of their minds.

How Realtor Branded Postcards Can Boost Your Business

postcard

You’re always on the lookout for new clients and referrals, and you probably have a marketing plan in place for drawing people to you. Are you using realtor branded postcards as part of your plan? They have the potential to help you build relationships in your community and ultimately boost your business.

Postcards Are Personal
Email marketing campaigns have their place, and they’ve been proven as an effective marketing tool. They can get the word out about your services, and they can help you keep in touch with clients whom you’ve known for a while. The problem with email is that most people’s inboxes are overflowing with information and advertisements that they have no use for.

In the age of email, snail mail — postcards in particular —add a personal touch that can make you stand out as being more than just another realtor who is out to make a buck.

Postcards Offer Value
Realtor branded postcards should contain valuable content that the recipients will want to hold onto. The content could come in the form of home improvement tips, ideas for décor, seasonal recipes, or other useful information.

Imagine you send out a postcard with a delicious recipe on it. Someone who receives it puts in on their refrigerator. Even if that person doesn’t need your services as a realtor, all of that person’s friends who visit will see your name and be more likely to think of you when they’re thinking about buying or selling property.

Postcards Are Versatile
When you have a professional company design and customize your postcards, you can rest assured that your audience will receive beautiful cards that perfectly reflect your personality. Cards come in a range of different sizes and color schemes — you’ll be spoiled for choice!

Realtor branded postcards offer a unique opportunity to help you expand your business. They’re personable, valuable, and versatile. Why not give them a try? For more information regarding realtor branded postcards and other great real estate marketing products, please visit www.sendsations.com.

Building Your Client Base With New Business Cards

 

Remax business card 1

As the real estate market rebounds and begins to grow again, many agents are looking to increase their client base. In order to find new clients and get people talking about your name real estate business cards are a necessity. If you are an established agent you may say, “I already have some business cards from a few years ago. Why order new ones?” Or if you are new to real estate you may wonder if business cards are really necessary. For both seasoned veterans and new agents, new business cards are a must.

Business cards help set you apart from the competition. The best thing to do to make a lasting, positive impression on a new business contact is to have a business card in hand. Not only will it list all of your pertinent contact information but it is a tangible reminder of you as a focused business person and real estate agent. With real estate business cards in hand as you network and build business contacts, you stand out from the competition as more professional, competent and ready to take business seriously.

Some naysayers view business cards as a superfluous business expense, stating that the majority of people never give a business card a second glance and would rather just add you as a contact in their smartphone. However, the efficiency and expediency of business cards is the best way to build your reputation. It would be cumbersome and time consuming to have each client or potential business contact add you to their contact list. And they would much rather not have to worry about remembering which name is yours when it comes time to do business. Stand apart from the crowd and avoid looking like an amateur agent by having real estate business cards on hand for new clients and business contacts.

Three Tips for the Effective Use of Funny Realtor Postcards

funny postcards 2

Whether you’re a fan of the Super Bowl or not, there’s a pretty chance you enjoy watching the commercials. Every year a few lucky winners earn a spot during half-time and then put their top marketing teams to work creating stunning advertisements. Think back to the last Super Bowl. What were your favorite ads? How many can you remember? Now, consider how many of those ads were funny. Some of the most memorable advertising campaigns use humor to attract customers and to increase brand familiarity. Use the following tips to use funny realtor postcards effectively.

The first tip is to use the cards to entertain your clients. Consumers prefer to be entertained rather than pitched. They’ll pay more attention to your card if they find themselves amused. Plan carefully to avoid becoming obnoxious while remaining pertinent to your goals and the customer.

The second tip has to do with the complexity of the humor. The most effective advertising products are those with humor that customers can think about and understand quickly. Go for quips or comic sayings that are understood without much effort for the biggest impact. Of course, if the slogan or joke is clever in relation to your goals, then your funny realtor postcards will be that much more effective.

Finally, remember that one segment of the population might take offense at something that others found funny. Keep your target audience in mind. You should also avoid any subjects or topics that might provoke controversy. Violence and mature content are almost always areas to avoid.

The use of humor is more effective at increasing brand recognition than product recall. This phenomenon can be used to the advantage of the realtor. Whether you want clients to remember the name of your firm or your own name, funny realtor postcards can be used to create a positive and personal connection between you and your customers. If you’d like a great selection of funny postcards for realtors, please visit www.sendsations.com.